Motorola continues its partnership with the Pantone Color Institute, a move that has become one of the distinguishing features of its smartphone branding strategy. Every year, Motorola launches special edition devices in Pantone’s newly announced color of the year. For 2025, the color is Mocha Mousse PANTONE 17-1230, and Motorola has just announced that its Razr Plus (2024) and Edge 50 Neo will soon don the warm, earthy tone.
Mocha Mousse: Pantone’s 2025 Color of the Year
The Pantone Color Institute describes Mocha Mousse as a soft brown with rich undertones reminiscent of coffee and chocolate. This earthy hue evokes a sense of comfort and elegance, making it a versatile color choice for personal devices. It takes the place of 2024’s color of the year, Peach Fuzz, and follows the vibrant Viva Magenta, which held the spotlight the year prior.
Special Edition Motorola Phones
Motorola launches its Pantone edition Razr Plus (2024) and Edge 50 Neo, introducing a fresh hue to their portfolio. This device represents a stylish, atypical selection for those looking at a rare option from normal smartphone colours. The phone isn’t quite available yet but buyers interested in it can pre-book.
To secure a spot on the pre-order list, customers simply need to provide their name and email address through Motorola’s official website. However, availability varies by region. U.S. customers will only have access to the Mocha Mousse Razr Plus (2024), as the Edge 50 Neo is not sold in this market.
Motorola’s Ongoing Partnership with Pantone
Motorola’s collaboration with the Pantone Color Institute underlines the commitment of the brand to merge technology and modern design trends.Motorola, by releasing smartphones in Pantone’s own signature colors, offers buyers a unique way to declare their individuality.
This deal also reflects the rising power of color in tech marketing, as aesthetics become a major player in customer choice. Mocha Mousse, with its warm and inviting tone, perfectly fits into Pantone’s vision for 2025 and gives a touch of sophistication to Motorola’s product offerings.
Conclusion
Motorola’s Pantone editions keep finding a sweet spot in customers’ hearts who love stylish, trend-driven designs. With the introduction of Mocha Mousse, the company once again demonstrates its ability to stay at the forefront of design innovation. While U.S. customers will miss out on the Edge 50 Neo, the Mocha Mousse Razr Plus (2024) promises to be a standout choice for those looking to combine cutting-edge technology with refined aesthetics. Keep an eye on Motorola’s website to register and secure one of these limited-edition devices.
Source: Motorola
